Push Notification Best Practices
Push Notification (PN) Services represent an exciting way to engage customers within the context of an application. Unlike SMS, which carries a charge for each message, PN messages are free and consume only miniscule amounts of data on a user’s plan.
To take full advantage of this feature, it is necessary not only to develop the technical assets (applications), but also the appropriate mindset. PN are not just another channel, sitting beside email or SMS, but they are an integral part of a user’s experience with your brand via an application.