Video for Instagram?

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Grasping for a Vine: Video for Instagram Will Be Sole Reveal at Facebook Event Thursday

Instagram plans to release a video product this Thursday at a press event at Facebook’s headquarters, according to multiple sources familiar with the matter, marking the first time the robust, 100-million user network will stray from being strictly a photo-sharing app and dive head first into the world of moving pictures.

The new video product is something that the service said it was planning to do for two years now, and there have been numerous rumors about it in recent weeks. As was first reported by TechCrunch, it’s actually going to happen this week. Sources said that Thursday’s event will solely be focused on Instagram’s new video product and there will be no other Facebook product reveals.

While details of the product have been kept under wraps, sources said Facebook is seeking to differentiate itself from Vine, the popular instant video app from Twitter, which is now available on both Apple iPhone and Google Android. It recently announced that Vine has 13 million users.

The worry, said sources, is that this late-to-the-video-app-party offering will be seen as a copy of that, much as Facebook’s Poke service was received as a copycat to the explosively growing SnapChat.

In a sense, video on Instagram is not a complete surprise. After the rise of products like Viddy and Socialcam last summer, many have expected some sort of mobile video offering from either Facebook or Instagram.

As it happened, that so-called “Instagram of video” turned out to be neither Viddy nor Socialcam, but rather Vine, the standalone app offering from Twitter.

Twitter has become one of Facebook’s largest competitors — and coincidentally enough, the company that ultimately lost out on acquiring Instagram to Facebook in a whirlwind, billion-dollar acquisition deal.

So, not so coincidentally, Vine just did a “Thank you to our community” post on its company blog, with the promise of more features to come soon (see Vine video below).

With its success, Twitter has loudly trumpeted the fact that Vine has hovered around the No. 1 most downloaded free app in the App Store for weeks, a position only solidified by the recent release of Vine for Android.

Original article from, written by Mike Isaac.