Motorola’s Flagship Phone, the Moto X, has Arrived

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After months of leaked details, loads of speculation, and plenty of waiting, the Moto X has been unveiled. And the new smartphone will be on all four wireless carriers later this month, for $200 with a two-year contract.

The Moto X is finally here, as Motorola took the wraps off its hotly anticipated new smartphone at an event on Thursday.

The new smartphone, which has been talked about for months, marks the official relaunch of the handset maker Motorola, since it was acquired last year by tech giant Google.

The new device, which will be Motorola’s flagship smartphone, marries Motorola’s history of hardware and design innovation with Google’s software and services chops to create a new device franchise that Google hopes will rival that of Apple’s iPhone and Samsung’s Galaxy series of smartphones.

The Moto X will be available on all four major U.S. carriers, including AT&T, Verizon Wireless, Sprint, and T-Mobile USA, as well as regional provider, U.S. Cellular. It will also be available at national retailers, including Best Buy. T-Mobile subscribers will be able to get the device at

The device, which sports a 4.7 inch screen with a curved back, and a 10 megapixel camera, will be offered in either white or black in carrier and retail locations. The initial version of the device will come with 16GB of memory, but it will not offer the option to add memory via a memory card slot. As a special promotion, Google is offering up to 50GB of free Google Drive storage for Moto X owners for two years.

With a two-year carrier service contract, the 16GB version of the Moto X will sell for $200. And it will go on sale in late August or early September in the U.S., Canada, and Latin America. Representatives from Motorola said the exact timing of the device’s various launches is up to the individual wireless carriers. Motorola gave no further details about other international launches.

The new phone does not use the latest version of Android software but instead sports Android 4.2.2 Jelly Bean.

One of the strongest selling points of the new Moto X is a consumer’s ability to create and customize her or his device online and have it built to order in Motorola’s Fort Worth, Texas, factory. The company has set up a Web site and an interactive Web-based tool called Moto Maker that lets people custom-build their device online.


Moto Maker lets people choose from up to 16 colors for the back of their device, along with 7 accent colors that can be used to highlight the sides of the device and the rim around the back-facing camera.

Customers can also choose one of two colors for the front: white or black. The Web site also allows people to add a name or short message on the back of the phone. And it offers customized wallpapers and wake-up messages for the device. Devices built online will arrive in customers’ hands within four days of their order, according to Motorola.

People customizing their phones can choose from either a 16GB model, which is also sold in carrier stores with a two-year contract for $200, or they can upgrade for $50 to a 32GB model, which is available only through Moto Maker.

Before eager Motorola fans get too excited, it’s important to note that the customization option will initially be available only for Moto X customers on AT&T’s network. Customers who want a built-to-order Moto X on one of the other four wireless operators will have to wait.

What this means is that, at least initially, Verizon Wireless, T-Mobile USA, Sprint, and U.S. Cellular subscribers will get to choose only a white or black 16GB version of the phone — without any other customizable options.

People interested in learning more details about Moto Maker can sign up at for more information as it becomes available. AT&T will have a Moto Maker kiosk in its stores, and Best Buy is also expected to offer the Moto Maker kiosk in its outlets.

Motorola said the new Moto X will also be available on major carriers at full price without a contract, but the company didn’t reveal any specifics or give a price for the unsubsidized versions of these devices. To read full article click here.

Article written by Marguerite Reardon, from