Apple Reportedly Buys PrimeSense for $345 Million

 In Mobile Industry

Building on rumors from July, an Israeli financial journal has reported that Apple “finalized the purchase details” on a plan to pay $345 million to acquire 3D motion and machine vision firm PrimeSense.

The report by Calcalist (machine translated by Google) said that “notice of the transaction is expected to be published in the next two weeks.”

The acquisition, which neither party has yet confirmed, was said to have been scheduled to occur at the beginning of November, but delayed due to a “legal issue surrounding the partnership of developers.”

PrimeSense issued a statement to Reuters saying “we are focused on building a prosperous company while bringing 3D sensing and natural interaction to the mass market in a variety of markets such as interactive living room and mobile devices. We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors.”

Rumors of the deal first cycled this summer, when the same news site described Apple and PrimeSense in “advanced talks” with a $280 million price tag.

PrimeSense makes machine vision products that map out 3D environments and track movements of bodies, faces and facial expressions and Calcalist speculated that the technology would be used by Apple in the development of television products or potentially wearable devices.

If the rumors are true, PrimeSense would be the second Israeli company to be acquired by Apple. The Cupertino, California company bought flash-storage maker Anobit Technologies in 2012.

Contact Us

Need to reach us? Send us an email and we'll have a team member respond ASAP!

Not readable? Change text.