PassMarket Pro Equips Marketing Agencies with the Leading Mobile Wallet Enablement Platform
The latest edition of iMobile3’s PassMarket™ mobile wallet enablement platform aims to help a wide range of marketing agencies provide valuable mobile wallet solutions to their customers. PassMarket Pro is used by full-service agencies, coupon-book publishers, and highly-specialized target marketers (such as automotive campaign providers) to enhance their omni-channel marketing programs.
PassMarket is a cloud-based, mobile wallet enablement platform that allows merchants to engage consumers within their mobile wallets, including Apple Passbook and Google Wallet. With PassMarket Pro, agencies can manage all of their merchants from a single online portal, create multiple levels of parent/child hierarchies to support most organization structure, design passes for merchants using Visual Pass Manager, measure wallet transaction results, and schedule and manage each campaign’s notifications and alerts.
“Agencies will be interested in PassMarket Pro’s ability to connect to any traditional campaign platform (email, print, web) via our PassMarket API. This feature gives them a very efficient way to augment their current marketing solutions, regardless of the channel,” said Bob Leonard, CEO of iMobile3.
Several iMobile3 early adopter partners have completed their test programs and are now introducing their own mobile wallet solutions built on top of PassMarket Pro. One of iMobile3’s first adopters was DMEautomotive (DMEa). DMEa is well known for providing data-driven, multi-channel customer acquisition and retention marketing programs to automobile dealers and aftermarket service providers. DMEa’s Driver Connect mobile application has won several awards, including an Automotive Website Award from PCG Consulting during the January 2014 NADA Conference in New Orleans. They recently announced Mobile Rewards, the industry’s first mobile wallet marketing program for automobile dealers, powered by PassMarket Pro.
“iMobile3 has been a valuable strategic partner for us over the past three years as we’ve captured a leadership position with our Driver Connect mobile app,” said Mike Martinez, CMO of DMEa. “Now we are excited to announce our Mobile Rewards program, powered by PassMarket Pro, as we continue growing our partnership with iMobile3.”
“iMobile3 has built its business by partnering with industry leading firms like DMEa,” said Bob Leonard, CEO of iMobile3. “We’re exceptionally proud that DMEa has elected to power its Mobile Rewards program with PassMarket Pro, and we look forward to ensuring DMEa maintains its leadership position through collaboration and ongoing innovation.