Consumers are Ready to "Skip the Clip!"
UK based research firm Juniper reported exciting numbers in their report, Mobile Coupons: Consumer Engagement, Loyalty & Redemption Strategies 2014-2019. Juniper claims that 560 million people use mobile coupons worldwide. They went on to say that the number is expected to hit one billion by 2019.
Furthermore, a Forrester Research report from August 2014 states that people prefer to redeem coupons from their smartphones rather than having to print them out. PassMarket caters to retailers by providing branded applications that have the ability to create mobile offers and push them to customers’ smartphones. PassMarket benefits consumers as well by allowing customers to “skip the clip.”
A unified experience is crucial to maintain and increase business. A cohesive experience gives businesses a smoother workflow and saves customers the headache of using physical coupons. Allowing mobile and in-store points of sale to accept digital coupons and mobile payments drives customers into the store to take advantage of these offers.
With the release of Apple Pay raising the interest of mobile payments, digital coupons will likely take over their paper counterparts. Consumers are now turning their smartphones into mobile wallets, and with the right app a businesses can allow consumers to redeem a coupons and pay for their purchase simultaneously at the point of sale.
We’re passionate about making it easy for retailers of any size to take full advantage of digital coupons and mobile payments. With PassMarket, we’ve created a platform that creates offers, sends them to customers, provides a method of redemption at the point of sale, and charts success. Check out some of the leading applications for companies such as Great American Cookies, Marble Slab Creamery, Money Pages, and many more. These PassMarket powered solutions are providing the full digital coupon experience for merchants and consumers alike.