M-Commerce On the Rise this Holiday Season

 In Digital Wallet, Mobile Industry, Mobile Payment

Consumers making purchases on their smartphones is commonplace nowadays. Thanks to applications introduced by Amazon and many other retailers, the m-commerce shopping experience is, for-the-most-part secure and easy-to-use. Tech companies like Google and Apple have also streamlined the m-commerce experience with their popular in-app wallets, Apple Pay and Android Pay. And it is finally starting to look like m-commerce is gaining traction in a big way this holiday season.

According to a recent report by CardNotPresent.com, m-commerce sales actually made a big impact on Black Friday. Total online sales are expected to hit $3.34 billion, up 22% from last year – and m-commerce is expected to account for $1.2 billion of that amount. That is an increase of 33% from 2015. Surprisingly enough, this data also may signal that Black Friday, not Cyber Monday may be the biggest digital shopping day of the year.

One other fact to note – on Thanksgiving Thursday and Black Friday, smartphones conversion rates increased to 2.4% up from 1.3% the following year. This increase gets m-commerce conversion closer to what we typically see with traditional e-commerce interfaces like tablets and desktop computers.

These figures show tremendous growth and opportunities for retailers and application developers. As consumers become more comfortable with in-app shopping and purchases, the need for further innovation and improved user-interfaces will only increase.

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Source: http://cardnotpresent.com/u-s-m-commerce-transactions-surpass-1-billion-on-black-friday/

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