Loyalty Programs in 2017

 In Loyalty, Partners, PassMarket

One of our partners, First American Payment Systems, recently published an article regarding trends and statistics associated with loyalty programs in 2017. As a leading provider of white-labeled loyalty solutions, we felt the need to re-syndicate a few of the statistics we found to be particularly interesting.

  • 89% of customers are currently enrolled in a reward/loyalty program.
  • 74% of Baby Boomers, 58% of Gen X, and 41% of Millennials declared they would be persuaded to shop with a business if they had a loyalty program.
  • 78% of customers wish they could redeem their points more easily, while 72% want better access to online rewards.
  • 21% of customers are more persuaded to re-visit a business that offer a more personalized digital experience compared to those that do not.

Click here to read the full article and the full list of statistics. Thanks again to First American Payment Systems for procuring and publishing these interesting trends.

Also, First American Payment Systems’ blog is a great read. They produce a lot of interesting articles catered to small businesses. Keep up the great work, First American Payment Systems!

What are your thoughts on these trends and statistics? Are you surprised to see some of these figures? Let us know in the comments.

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