Loyalty Applications Getting a Facelift?
PYMNTS.com recently interviewed Bob Legters, SVP and Chief Product Officer of Global Retail Payments at FIS (Fidelity National Information Services Inc. – NYSE: FIS) about loyalty’s role in the age of retail reinvention.
We thought it was a great article. Legters discusses the rapid changes he’s seen in loyalty applications and programs over the last few years. These applications are no longer just about payment or capturing transaction frequency to reward consumers. They are about mobile/online ordering, personalization, speed and convenience.
Any thoughts on the direction retail and QSR loyalty apps are heading? Leave us a comment.