Happy Amazon Prime Day!

 In Digital Marketing, Internet of Things, SMBs

Normally, Amazon Prime Day wouldn’t be something we would blog about, but given the latest news regarding Amazon, Prime Day is becoming a world-wide phenomenon impacting small, local and online retailers.

Just last week, reports of Amazon’s Prime Membership were released. Membership in the U.S. has reached a staggering 85 million people, which is a 35% increase from a year ago and double what it was two years ago. Furthermore, the reports also revealed that Prime members spend on average $1,300 a year compared to non-Prime Amazon customers who only spend about $700 annually on average.

Prime Day is now a worldwide event. Expanded to 13 countries around the world, Amazon Prime members can find millions of deals, flash sales across a number of products ranging from consumer technology to clothing and even home goods. A majority of the dealers that take part in Amazon Prime Day are small businesses and entrepreneurs, which makes Prime Day yet another huge day for SMBs all around the globe.

Source: PYMNTS.com

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