Fast Casual’s Tips to Avoid When Launching a Mobile App
Interesting article in FastCasual.com last week some pitfalls merchants should try to avoid when launching their mobile app. As a company who develops and helps clients roll-out mobile apps, we think some of this advice is really helpful.
So, without further ado, here are FastCasual.com’s “10 things to avoid when launching a mobile app”:
- Not integrating the app into all operations processes. We can’t disagree here. That’s part of the reason why our clients hire iMobile3. We ensure all relevant back-office systems are integrated.
- No realizing the app itself is one part of the puzzle. No argument from us here. Mobile apps are table stakes for most organizations nowadays. And because they are so commonplace, it takes more than just one app to make a difference.
- Not finding the happy medium between an in-house development and a non-white label app. We think going the third party route is always better than trying to build these complicated apps yourself.
- Not knowing the standard of what could be achieved with the app before choosing a supplier. Goals, industry examples and a detailed roadmap are all needed to build a successful and useful application.
- Being afraid to switch from your old app. Like everything else in the digital and mobile world we live in – change is inevitable. Updating apps to keep up with the times or increase engagement is necessary.
- Not trying to track every customer transaction. Best way to collect data and make smart decisions is to use the information your customers are giving you – and transactions should be your #1 source for that information.
- Launching a non-engaging and expensive loyalty program. We agree once again. You should want more from your app than just something your customers use at the point of sale. You should build in ways to push notifications and increase engagement even when they are not present.
- Not communicating visually with the customer. Make it look nice and your customers will likely use the app more.
- Implementing a static user interface. This is all about keeping up with the latest trends. Today’s mobile apps have movement and engaging call-to-actions.
- Not focusing on incremental revenue generation. Are there ways to generate more revenue through your app? Are there sales goals and ROI that you can tether to it? It might be worth exploring.