The Ultimate Report on Consumer Buying Behavior
Vantiv, one of the world’s largest payment processing companies, does a ton of work collecting and reporting information and statistics on consumer buying behavior. By looking at different aspects of the financial technology, banking and payment processing industries, you can get a pretty good idea of what consumers are looking for, what they care about when making a purchase, and how they prefer to pay for goods and services.
Vantiv has partnered with Socratic Technologies to publish monthly findings and statistics on their site. They look at key stats in banking, credit card usage, credit scores, coupons, data breaches, EMV, fraud, geolocation, gift cards, mobile payments, mobile shopping, online reviews, order ahead, personalized offers, rewards and loyalty programs, shopping experience, and even wearables.
It’s a fascinating read if you have the time for it. A lot of useful intel on consumers and purchase habits that can help SMBs make decisions regarding what technologies and marketing activities they should invest in.
What did you think about the report? What were your top three favorite stats? Leave us a comment.